NovaSparks appoints Olivier Baetz VP Sales and Operations for North America

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NovaSparks appoints Olivier Baetz, VP Sales and Operations for North America
Second senior strategic appointment in 2011

LONDON, NEW YORK, PARIS, 6th April 2011 - NovaSparks, the ‘No LatencyTM’ specialists in ultra-low latency, hardware programming and data packet processing solutions today announced the appointment of Olivier Baetz as Vice President of Sales and Operations for North America.

Reporting to Chief Executive Officer, Yves Charles, Mr Baetz will be responsible for further expansion of NovaSparks’ North American operations and for US sales.  Mr Baetz is the second Sales and Operations hire for NovaSparks this year underscoring NovaSparks commitment to its global expansion and development plans.   Matthew Gadd joined NovaSparks in February 2011 as VP for Operations in EMEA.

Olivier joins NovaSparks from a ten year tenure at BT Radianz, the global extranet service provider for the financial industry where he ran the North American Sales Engineering team until 2009.  Olivier designed and sold innovative and complex low latency connectivity solutions to market participants in North America and was instrumental in the creation of the original Radianz ULTRA service, providing ultra-low latency exchange connectivity for high-frequency trading firms.  In 2009, Olivier took over the responsibility for building and leading the global technical convergence project team responsible for integrating the Radianz platform into the global BT Network.

Olivier’s earlier experience from 1996-2001 was gained at Equant, where he designed and built complex data and voice connectivity solutions for a number of European-based financial institutions.

Olivier holds an MS in Telecommunications Engineering from ENST in Paris and an MBA from The Wharton School with a major in Finance.  

Commenting on the appointment, Yves Charles, Chief Executive Officer of NovaSparks said, “I’m delighted to welcome Olivier to our growing NovaSparks team.  Olivier’s experience at BT Radianz sets him in excellent stead to help build our North American presence.  We are committed to delivering unrivalled trading advantages through our use of FPGA technology and to providing exemplary customer service.”

Olivier Baetz, added, “I’ve been watching NovaSparks progress with interest and am delighted to join the growing NovaSparks team.   Their commitment to the North American market demonstrates the management team’s confidence that their full hardware programmable technology with consistent sub-microsecond processing time provides high- frequency trading firms with a true competitive advantage over any CPU based solution.”

 

 

 

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For further information, contact:

 

Julia Streets/Holly Finn

Streets Consulting Ltd

Julia.streets@streetsconsulting.com / holly.finn@streetsconsulting.com

Tel: + 44 (0)20 7959 2235

 

Notes to Editors:

 

About NovaSparks

 

NovaSparks is the ‘No LatencyTM’ specialist in data packet processing solutions.  Its disruptive technology is designed to eliminate processing latency to sub-microsecond speeds to help the high frequency traders of investment banks, hedge funds and proprietary trading firms achieve smart order routing even faster and benefit from the arbitrage opportunities available.

 

NovaSparks core offering includes:

 

NovaSparks’ “No LatencyTM market data ticker plant” offering sub-microsecond latency for market data feed handling, order book processing, index computation and delivery of data direct to the core black boxes of algorithmic trading firms.  Delivered through unicast, multicast, one or 10 Gb and PCI-Express, the ‘No LatencyTM’ market data ticker plant offers a proven, consistent and high performance solution, immune to market bursts of traffic and volume.

 

NovaSparks’  “No LatencyTM Packet Dispatcher” transferring market data between data sources and application servers at sub-microsecond speed.  Packet dispatcher is a ‘full featured solution’ delivering a flexible approach to connectivity and integration. One of its applications will be to connect an Algorithmic trading hardware environment to the ‘No LatencyTM’ market data ticker plant, enabling easy customisation to suit the client firm’s unique requirements.

 

End-to-End low latency distribution solutions.NovaSparks partners with low latency connectivity specialists to offer a carrier neutral choice enabling collocation services, performance measurement and monitoring, resilient and secure end-to-end managed services and global access.  This collaborative approach offers clients choice, flexibility and a unique approach to low latency performance.

 

Founded in 2007, NovaSparks was launched as HPC Platform and rebranded in June 2010. For further information visit: www.novasparks.com

 

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