Matthew Gadd appointed VP Sales and Operations for EMEA
London, 14th February, 2011 - NovaSparks, the ‘No LatencyTM’ specialists in hardware programming and data packet processing solutions announced today the appointment of Matthew Gadd as Vice President of Operations for EMEA.
Mr Gadd is a key strategic hire in building NovaSparks European presence and ensuring the highest level of customer services for its fast growing ultra-low latency-sensitive client base. Reporting to Yves Charles, Chief Executive Officer of NovaSparks, Matthew brings more than twenty years of experience in customer service and quality management to support the continued rapid growth of the organisation.
Matthew joins NovaSparks from Calypso Technology where he was responsible for new business sales for four years. Matthew’s successes included collaborating with both buy-side and sell-side businesses predominately in the United Kingdom but also in the Americas. Matthew played a key role in developing the value proposition and delivering business value with the largest buy-side firms in Europe.
Prior to his tenure at Calypso, Matthew was responsible for sales at SunGard Front Arena in the AIM Solutions division. Joining in January 2005, Matthew was attributed with considerable growth from both new buy-side clients and existing sell-side clients and driving successful lead generation into new markets.
Prior to joining SunGard, Matthew enjoyed a successful 10-year tenure at Reuters, the world’s largest market data provider in the City of London and Wall Street. He held key roles in both New York and London, focussing on building and developing client focussed solutions in the financial information, Information Management & Risk Management verticals.
Earlier in his career, Matthew’s experience was gained at Oracle where he worked in pre-sales and, at Unisys. At Unisys, Matthew was initially a Senior Unix instructor but latterly worked in their Open Systems Marketing team speaking throughout the world, providing thought leadership on Kernel design and Unix optimisation.
Commenting on the appointment, Yves Charles, Chief Executive Officer of NovaSparks said, “We’re delighted that someone with Matthew’s rich global experience is joining our growing team of industry experts. Core to the continued growth of NovaSparks is a strong management and sales team which will enable us to expand and deliver the services we anticipate will be required by our customers. Matthew has excellent knowledge of the financial markets and the business and technology requirements of the top tier buy-side and sell-side institutions so he is well-placed to help us develop our FPGA technology customer base.”
Matthew Gadd, added, “I’m delighted and excited to join the NovaSparks team. I’ve been impressed with the pace of growth at NovaSparks and I look forward to sharing our proposition with the high frequency trading community and driving bottom line growth for our clients. I look forward to working with Yves and the global NovaSparks’ team.”
- Ends -
For further information, contact:
Julia Streets/Holly Finn
Streets Consulting Ltd
Julia.streets@streetsconsulting.com / holly.finn@streetsconsulting.com
Tel: + 44 (0)20 7959 2235
Notes to Editors:
About NovaSparks
NovaSparks is the ‘No LatencyTM’ specialist in data packet processing solutions. Its disruptive technology is designed to eliminate processing latency to sub-microsecond speeds to help the high frequency traders of investment banks, hedge funds and proprietary trading firms achieve smart order routing even faster and benefit from the arbitrage opportunities available.
NovaSparks core offering includes:
- NovaSparks’ “No LatencyTM market data ticker plant” offering sub-microsecond latency for market data feed handling, order book processing, index computation and delivery of data direct to the core black boxes of algorithmic trading firms. Delivered through unicast, multicast, one or 10 Gb and PCI-Express, the ‘No LatencyTM’ market data ticker plant offers a proven, consistent and high performance solution, immune to market bursts of traffic and volume.
- NovaSparks’ “No LatencyTM Packet Dispatcher” transferring market data between data sources and application servers at sub-microsecond speed. Packet dispatcher is a ‘full featured solution’ delivering a flexible approach to connectivity and integration. One of its applications will be to connect an Algorithmic trading hardware environment to the ‘No LatencyTM’ market data ticker plant, enabling easy customisation to suit the client firm’s unique requirements.
- End-to-End low latency distribution solutions. NovaSparks partners with low latency connectivity specialists to offer a carrier neutral choice enabling collocation services, performance measurement and monitoring, resilient and secure end-to-end managed services and global access. This collaborative approach offers clients choice, flexibility and a unique approach to low latency performance.
Founded in 2007, NovaSparks was launched as HPC Platform and rebranded in June 2010. For further information visit: www.novasparks.com
NovaSparks appoints New VP European Sales
London, 14th February, 2011 - NovaSparks, the ‘No LatencyTM’ specialists in hardware programming and data packet processing solutions announced today the appointment of Matthew Gadd as Vice President of Operations for EMEA.
Mr Gadd is a key strategic hire in building NovaSparks European presence and ensuring the highest level of customer services for its fast growing ultra-low latency-sensitive client base. Reporting to Yves Charles, Chief Executive Officer of NovaSparks, Matthew brings more than twenty years of experience in customer service and quality management to support the continued rapid growth of the organisation.
Matthew joins NovaSparks from Calypso Technology where he was responsible for new business sales for four years. Matthew’s successes included collaborating with both buy-side and sell-side businesses predominately in the United Kingdom but also in the Americas. Matthew played a key role in developing the value proposition and delivering business value with the largest buy-side firms in Europe.
Prior to his tenure at Calypso, Matthew was responsible for sales at SunGard Front Arena in the AIM Solutions division. Joining in January 2005, Matthew was attributed with considerable growth from both new buy-side clients and existing sell-side clients and driving successful lead generation into new markets.
Prior to joining SunGard, Matthew enjoyed a successful 10-year tenure at Reuters, the world’s largest market data provider in the City of London and Wall Street. He held key roles in both New York and London, focussing on building and developing client focussed solutions in the financial information, Information Management & Risk Management verticals.
Earlier in his career, Matthew’s experience was gained at Oracle where he worked in pre-sales and, at Unisys. At Unisys, Matthew was initially a Senior Unix instructor but latterly worked in their Open Systems Marketing team speaking throughout the world, providing thought leadership on Kernel design and Unix optimisation.
Commenting on the appointment, Yves Charles, Chief Executive Officer of NovaSparks said, “We’re delighted that someone with Matthew’s rich global experience is joining our growing team of industry experts. Core to the continued growth of NovaSparks is a strong management and sales team which will enable us to expand and deliver the services we anticipate will be required by our customers. Matthew has excellent knowledge of the financial markets and the business and technology requirements of the top tier buy-side and sell-side institutions so he is well-placed to help us develop our FPGA technology customer base.”
Matthew Gadd, added, “I’m delighted and excited to join the NovaSparks team. I’ve been impressed with the pace of growth at NovaSparks and I look forward to sharing our proposition with the high frequency trading community and driving bottom line growth for our clients. I look forward to working with Yves and the global NovaSparks’ team.”
- Ends -
For further information, contact:
Julia Streets/Holly Finn
Streets Consulting Ltd
Julia.streets@streetsconsulting.com / holly.finn@streetsconsulting.com
Tel: + 44 (0)20 7959 2235
Notes to Editors:
About NovaSparks
NovaSparks is the ‘No LatencyTM’ specialist in data packet processing solutions. Its disruptive technology is designed to eliminate processing latency to sub-microsecond speeds to help the high frequency traders of investment banks, hedge funds and proprietary trading firms achieve smart order routing even faster and benefit from the arbitrage opportunities available.
NovaSparks core offering includes:
NovaSparks’ “No LatencyTM market data ticker plant” offering sub-microsecond latency for market data feed handling, order book processing, index computation and delivery of data direct to the core black boxes of algorithmic trading firms. Delivered through unicast, multicast, one or 10 Gb and PCI-Express, the ‘No LatencyTM’ market data ticker plant offers a proven, consistent and high performance solution, immune to market bursts of traffic and volume.
NovaSparks’ “No LatencyTM Packet Dispatcher” transferring market data between data sources and application servers at sub-microsecond speed. Packet dispatcher is a ‘full featured solution’ delivering a flexible approach to connectivity and integration. One of its applications will be to connect an Algorithmic trading hardware environment to the ‘No LatencyTM’ market data ticker plant, enabling easy customisation to suit the client firm’s unique requirements.
End-to-End low latency distribution solutions. NovaSparks partners with low latency connectivity specialists to offer a carrier neutral choice enabling collocation services, performance measurement and monitoring, resilient and secure end-to-end managed services and global access. This collaborative approach offers clients choice, flexibility and a unique approach to low latency performance.
Founded in 2007, NovaSparks was launched as HPC Platform and rebranded in June 2010. For further information visit: www.novasparks.com

